Mansion enter Man City partnership
Mansion Group have agreed a two-year deal to become the official international betting partner of Manchester City football club.
The online gambling company – who have previously sponsored the shirts of City’s Premier League counterparts Tottenham Hotspur – will collaborate with the FA Cup holders across a range of commercial opportunities, including the expansion of the Man City brand into Asia. The arrangement is worth a reported £20-£30m and was sourced and negotiated by sports marketing agency SportQuake.
Mansion Group chief executive Guy Gussarsky said of the deal: “With football a global game, we are looking forward to working together with the club and helping both City and EPL fans worldwide to better enjoy their experience, using a number of new and exciting initiatives, and in keeping with the market-leading values that are at the heart of both of our organisations.”
City’s chief brand and commercial officer Ian Cafferky added: “Manchester City has huge ambitions and an ever growing international fan base, which makes Asia a key market for the club.”
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