Wildz signs two-year sponsorship deal with FC Schalke 04

Key points:

– The two-year sponsorship will see the Wildz logo appear at home games at Veltins-Arena, on social media and more

– Rootz is the parent company of the online casino

Wildz, a Rootz Limited subsidiary, has become the new sponsor of German football team FC Schalke 04. The team, full name Fußballclub Gelsenkirchen-Schalke 04 e. V, has agreed to an initial two-year partnership with the online casino.

As part of the deal, Wildz will be visible on the board of the team’s home stadium, Veltins-Arena, during all future home games. Its logo will also be visible on crowd figures, displayed on the video cube, as well as FC Schalke 04’s social media channels.

On the partnership, FC Schalke 04 CEO Matthias Tillmann said: “As in football, Wildz focuses on fair play and the fun of the game. The company works with the world’s leading gaming providers and offers entertaining and responsible gameplay.”

Wildz CEO Sam Brown added: “We are extremely excited about partnering with FC Schalke 04, one of Germany’s most historic and iconic football clubs. S04 stands for an intense love for the game shared by its millions of unique and passionate fans.

Good to know: Brown took part in a Huddle earlier this year, watch it here

“The same passion and intensity is reflected in our own philosophy at Rootz, which is why we see this collaboration as a perfect synergy to reach new heights together.”

Earlier this year, Rootz partnered with Peter & Sons, bringing gaming content from game development studio into its portfolio to share in Malta Gaming Authority and Ontario-licensed markets.

The news followed a shuffling of leadership both last year and earlier this year, with Rootz appointing Brown as CEO in July 2023 and Maria Boelius as Chief Revenue and Operations Officer in March of this year.

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Beth Turner

Gambling Writer

Beth Turner is a journalist and Senior Staff Writer at Players Publishing, where she contributes news and feature content to leading B2B gaming titles, including Gambling Insider, Gaming America, Sports Betting Focus and Trafficology. Based in the London area, she has been part of the editorial team since October 2023, progressing to Senior Staff Writer in February 2025.

In her role, Beth covers key developments within the global gambling and iGaming landscape, producing insightful reporting on regulatory shifts, operator strategy, sponsorship trends and emerging market activity.

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