Key points:
- Inspired Entertainment and bet365 have introduced their partnership arrangement to the Mexican market
- The pair are also debuting a new slot title – Sticky Stack Fire 7s – in Mexico
- Inspired Entertainment is now live in 11 bet365 jurisdictions
Inspired Entertainment has revealed that it will be extending its partnership agreement with bet365 into Mexico, with slot title Sticky Stacked Fire 7s making its debut in the LatAm market.
Players in Mexico will now be able to access the title, alongside a portfolio of 50 Inspired Entertainment online gaming titles that have now gone live in the market via the bet365 platform. This latest announcement marks the beginning of a new phase in the long-standing collaboration between Inspired and bet365, as Mexico marks the eleventh bet365 market in which Inspired is now also live.
It has been a busy month for Inspired, who recently secured an NHL licensing agreement to utilise the league’s brand assets and also penned a deal with Loto-Québec for the launch of a Hybrid Dealer Roulette product in early October. More recently, the company entered into a partnership with FanDuel for the integration of its hybrid dealer suite.
President and CEO of Inspired, Brooks Pierce, said: “Today marks a significant milestone for Inspired as we deepen our partnership with bet365. We are thrilled to bring the Sticky Stacked Fire 7s game to players in Mexico, along with an impressive lineup of 50 games at launch. We remain committed to providing exceptional gaming experiences and we believe this expansion will resonate well with players in the region.”
For bet365, this latest deal closely follows the operator’s market entry into the Peruvian landscape, as the organisation draws focus on enhancing its brand recognition and customer outreach in the LatAm region.
A bet365 spokesperson also spoke on this new deal, saying: “We are thrilled to extend our partnership with Inspired into Mexico. The exclusive launch of the Sticky Staked Fire 7s game underscores our commitment to delivering unique and thrilling gaming experiences for our players. We are confident that Inspired’s games will resonate with our Mexican audience just as they have in other markets.”
