Key points:
- Partnership allows Playtech to offer Beter’s ESportsBattle tournaments
- The collaboration supports the demand for 24/7 esports betting content
- Beter’s content includes multiple markets per event and continuous coverage
Beter has entered a partnership with Playtech to integrate its esports content, including ESportsBattle tournaments, into Playtech’s platform.
This agreement will allow operators using Playtech's services to access a broad range of esports betting options, reflecting ongoing growth in demand for esports content across different markets.
As part of the deal, Playtech’s operator partners will gain access to Beter’s ESportsBattle, which features more than 35,000 events each month.
Gal Ehrlich, Beter CEO, said: “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.”
Beter Chief Revenue Officer, Chuck Robinson, added: “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical and our content allows operators to unlock its potential.”
Good to know: The tournaments, covering various esports titles, provide up to 50 betting markets per event, offering bettors diverse options and round-the-clock coverage throughout the year
Earlier in 2024, Beter expanded its capabilities by partnering with Grid, a live data provider, to introduce advanced data visualisation tools. This included features like The Map Winner Prediction Tracker and real-time stats widgets, designed to enhance user engagement by offering more detailed insights during esports events.
In August 2024, Beter signed a deal with Codere to extend its esports offerings in Spain and Latin America. Additionally, a partnership with SportyBet in July 2024 expanded Beter's presence in African markets.
