Beter has partnered with SportyBet brand owner Sporty Group.
Specifically, the agreement will see SportBet players gain access to Beter’s in-house Setka Cup table tennis and ESportsBattle tournaments, the latter of which currently includes eFootball and eBasketball, with CS2 and eHockey expected to follow.
SportyBet is an operator in Africa, which holds intentions of expanding its presence in territories such as LatAm. For Beter, the supplier says this marks its first partnership with an operator of this status in Africa.
Last year, Sportybet partnered with Manchester City as the team's Official Betting Partner in Africa, while also partnering with Sportradar and WSC Sports. Beter, meanwhile, has engaged in several partnerships so far this year, including one with Novibet in January and Superbet in April. Last year, the supplier also entered several notable partnerships, including one with Digitain in July and Grid in February.
On this latest partnership, Beter CEO Gal Ehrlich said: “We see huge potential for our products across Africa and what better way to enter the market than through a deal with one of the region’s most prestigious operators.
“Africa is a growing market where the demand for fast-paced, high-quality betting products and experiences continues to rise and Beter is here to provide this to operators such as SportyBet that understand the need to not only meet but exceed bettor expectations.”
Sporty Group VP of Business Development Gregory Parsons added: “We believe in offering our users engaging and relevant content and, considering what Beter has to offer, it made sense to enter into a partnership and add its content to our overall offering globally.
“Our players seek a round-the-clock betting experience and want to wager on big action quickly. This is why Beter’s fast sports and esports content is the ideal solution for us.”
