Key points:
- Gentoo Media adds QMRA-certified websites for the Swedish and German markets
- This news follows Gentoo's recent adoption of QMRA as company policy and Sitebee's partnership for legislative advisement
Gentoo Media has added two new websites to its portfolio certified by the Quality Mark Responsible Affiliates (QMRA), a compliance standard launched in February 2024 to promote responsible iGaming affiliate practices across various jurisdictions.
These new additions – Newcasinos.com/sv for the Swedish market and Newcasinos.com/de for the German market – will undergo QMRA’s compliance reviews, aimed at meeting responsible advertising guidelines.
QMRA evolved as an international extension of the Dutch Keurmerk Verantwoorde Affiliates (KVA), a quality mark focused on responsible iGaming affiliate operations.
The addition of these new websites aligns with Gentoo's broader corporate strategy, which embraced QMRA as official company policy earlier this year – a decision linked to the certification's ability to enhance consumer trust and maintain strong relationships with both operators and regulatory authorities.
The program's regular compliance reviews also provide an additional layer of oversight for Gentoo's expanding portfolio.
With this in mind, Gentoo’s newly listed QMRA websites will now undergo compliance checks by QMRA to confirm adherence to these standards.
In related news, it was recently announced that QMRA has expanded its affiliate compliance quality mark into Italy, a development that means that affiliates registered in the region are now able to join the organisation.
