Key points:
- Kate Tracey specialises in football and horseracing content
- She’s a main presenter on VillaTV and Sky Sports
- Tracey will provide Betano fans with exclusive insights
Betano has appointed Kate Tracey as its official brand ambassador for the UK market.
Tracey is a well-known journalist in the sports betting industry and is one of the main presenters on VillaTV, Aston Villa's video and on-demand service.
Earlier this year, Betano allowed its front-of-shirt sponsorship to go to the Young Boys to Acorns charity ahead of the club's UEFA Champions League debut match.
In addition to football, Tracey also gives insights into horseracing with Sky Sports Racing and GG.
This appointment is only a development of the working relationship between Betano and Tracey, with the two producing content and odds insights for social media.
On the appointment, Tracey said: “I’m really looking forward to working with Betano.
Good to know: Tracey is an avid horse rider herself and wanted to become a jockey before she turned to journalism
“I can’t wait to bring their UK customers behind the scenes at some fantastic events, share my insights on the big moments, and offer them exclusive rewards through engaging competitions that they won’t find anywhere else.”
Pablo Puertas, Marketing Director at Betano, said: “Kate is a natural fit for Betano in the UK market.
“Her passion for sports, deep connection with Aston Villa FC, and experience across the sporting world align perfectly with the Betano brand.
“We’re looking forward to utilising her expertise to engage our audience around some of the most iconic events in the sporting calendar.”
