Key points:
- Hard Rock Bet is the online platform of tribal operator Hard Rock, which is owned by the Seminole Tribe
- Play’n Go now live with four operators in the US
Play’n Go and Hard Rock Digital have agreed a deal that will see new games made available to online casino players in New Jersey.
Through this partnership, players using the Hard Rock Bet online casino platform in New Jersey will have access to titles such as Piggy Blitz and Book of Dead.
With this agreement, the supplier has also further expanded its reach across the US, now being live with four operators across four states in the region, most recently going live with DraftKings in Pennsylvania and West Virginia.
Play’n Go CCO Magnus Olsson said: “We’re excited to expand our US portfolio with a new operator partnership, and teaming up with a renowned brand like Hard Rock Digital is a significant achievement for us.
"New Jersey is a key state for our US operations, and we’re delighted to offer Hard Rock Bet’s players access to our top-tier casino gaming content. We believe this partnership will be highly beneficial for both Hard Rock Digital and Play’n Go, and we anticipate many shared successes in the coming months and years.
Good to know: Hard Rock Bet made its debut in New Jersey
"Play’n Go remains committed to being active in every regulated market globally and to ongoing growth in the US. Partnerships like this one with Hard Rock Digital are crucial to our long-term success in the region.”
Hard Rock Digital SVP – Casino Grant Williams added: “We’re excited to roll with Play’n Go and add its entertaining titles to the over 2,000 games on our top-rated platform in New Jersey. We’re committed to making Hard Rock Bet the best place to play, and are proud of our recent online casino enhancements, including a more personalized experience, integrated rewards, and one of the largest selections of games in the market.”
During G2E 2024 in October, Gaming America heard from Play’n Go’s Olsson, with the CEO describing the supplier's plans to expand in the US iGaming market during 2025.
