Key points:
- Tennesse will be the first state involved, with plans for further expansion in the US
- This deal is aimed at creating a customer-centric experience
Kambi Group has agreed a multi-year online sportsbook partnership with VIP Play andits brand ZenSports.
Through this deal, ZenSports will leverage Kambi’s turnkey sportsbook solution in the state of Tennesse in the first instance, with plans to expand further to more markets in the region.
The aim of this deal for ZenSports is to “create a premium, customer-centric experience by delivering an interactive front end inclusive of market-leading customer acquisition tools.”
The VIP Play-owned operator launched in the Volunteer State in June 2023 after submitting its wagering licence application in February of last year.
Kambi Group CEO Werner Becher said: “We are excited to welcome VIP Play to the Kambi network as they adopt our turnkey sportsbook solution. They have ambitious growth goals, and we look forward to supporting these efforts with Kambi’s sportsbook technology and services.
Good to know: Kambi released its Q3 2024 report this week, showing a 2% rise in revenue, but a 21.7% drop in operating profit
“This collaboration exemplifies our commitment to empowering operators focused on creating innovative, customer-centred experiences.”
VIP Play CEO & Chairman of the Board Bruce Cassidy added: “This partnership with Kambi is a pivotal step for VIP Play, as we work towards establishing a premier sportsbook presence in the US.
“Kambi’s technology and our internal ability to build proprietary technology on top of the Kambi platform, will enable us to deliver a first-class, interactive sports betting experience and a mutually beneficial partnership for years to come.”
Similarly in September, Kambi signed a multi-year online sportsbook partnership with operator KTO Group to replace its existing third-party sportsbook provider.
