Key points:
- Game Lounge has acquired Two Kings Consultants BV, owner of the Dutch affiliate site Meneer Casino
- Meneer Casino provides reviews and information about licensed online casinos to Dutch players
- The acquisition supports Game Lounge’s strategy to expand in regulated European markets
Game Lounge has acquired Two Kings Consultants BV, which operates the Dutch iGaming affiliate website Meneer Casino.
Meneer Casino provides Dutch players with information on licensed online casinos, offering reviews, comparisons and guides to help users make informed choices within a regulated environment.
The acquisition of Meneer Casino is in line with Game Lounge’s strategy to strengthen its presence in the Dutch iGaming market, which has grown following regulatory updates.
Game Lounge CEO Richard Dennys said: "This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino's strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network."
Good to know: Meneer Casino’s focus on licensed operators and its established audience within the Netherlands reportedly aligns with Game Lounge’s expansion objectives in regulated regions
Ben Robinson, Managing Partner at Corfai Capital, added: "This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector.”
In July 2024, Game Lounge’s Swedish site, SveaCasino.se, achieved QMRA (Quality Mark Regulatory Assurance) compliance, a certification that promotes responsible gambling practices and restricts the promotion of unlicensed operators.
The acquisition of Meneer Casino adds to Game Lounge’s growing portfolio in Europe’s regulated markets and follows a series of moves to align with compliance initiatives in the iGaming affiliate industry.
