Key points:
- Flutter donated £357,000 to Cure Leukaemia, supporting the Aticus network for nationwide clinical trials
- The Flutter Charity Ball raised a large portion of this overall figure, featuring stories from survivors and families affected by blood cancer
- The initiative is part of Flutter’s global Positive Impact Plan, targeting 10 million lives improved by 2030
Flutter has raised £357,000 ($453,000) to fund clinical trials and research for Cure Leukaemia, a leading blood cancer charity.
The donation will support the recently launched Aticus network, a nationwide infrastructure providing access to innovative treatments for blood cancer patients across 15 UK hospitals.
The funds were raised through year-round efforts, culminating in the Flutter Charity Ball held at the Royal Armouries in Leeds.
Hosted by ITV Racing presenters Ed Chamberlin and Oli Bell, the event alone contributed £282,000 to the total, with attendees including sports personalities, charity ambassadors and patrons.
The Aticus network costs £1m annually to run and is pivotal in offering clinical trials. This year, it will extend its reach to children for the first time, providing a lifeline to families seeking advanced treatments.
Among the ambassadors was George Lineker, son of former footballer Gary Lineker, who shared his personal experience of surviving acute myeloid leukaemia as a baby.
Guests also heard from families directly impacted by blood cancer, like Jo and Jim Hawkridge, who credited clinical trials supported by Cure Leukaemia for saving their son’s life.
Commenting on the event, Steve Birch, CCO of Sky Betting & Gaming, stated: “The charity ball is always our biggest fundraising event, and every year our colleagues and partners never disappoint as they come together to raise money for well-deserving causes.“I’ve visited the Christy Research Centre in Manchester, which is one of 15 centres that Cure Leukaemia support, and I saw myself the importance and impact that the money Flutter has raised over the last year makes.
“We are truly grateful for the generosity of attendees who collectively helped us to raise a great amount for Cure Leukaemia so they can continue their work to find a cure for blood cancer.”
This initiative is part of Flutter’s Positive Impact Plan, which aims to improve 10 million lives globally by 2030 through a range of community-focused programs. The same plan also saw the Flutter Foundation launching in Spain earlier this year to promote inclusion and improve the lives of disadvantaged communities.
