Key points:
- Hard Rock Atlantic City’s "12 Days of Giving" will distribute over $50,000 to 12 local organisations
- The campaign began with a $10,000 donation to the Community FoodBank of New Jersey
- Recipients include Covenant House Atlantic City, Garden State Equality and Boys & Girls Club of Atlantic City
Hard Rock Hotel & Casino Atlantic City, in collaboration with the Boardwalk 1000 Foundation, has kicked off its annual "12 Days of Giving" campaign with a $10,000 donation to the Community FoodBank of New Jersey.
The campaign will distribute more than $50,000 in funds and services to 12 local organisations, marking another chapter in Hard Rock Atlantic City’s community outreach efforts since its opening in 2018.
The campaign aims to support various charities and organisations, including:
- Covenant House Atlantic City
- Kelly's Kidz
- Live to Serve
- Holidays for Heroes’ Shop with a Cop
- ARC of Atlantic County
- Court Appointed Special Advocates (CASA)
- Atlantic County Toys for Kids
- Garden State Equality
- Atlantic City Rescue Mission
- Boys & Girls Club of Atlantic City
- Jewish Family Services
The Community FoodBank of New Jersey, which received the initial donation, provides essential support to families facing food insecurity. This marks the first step in a series of contributions designed to assist a wide range of community programs during the holiday season.
Hard Rock Atlantic City President George Goldhoff said: "I am deeply grateful for our customers who generously donate to the Boardwalk 1000 Foundation which partnered with Hard Rock Hotel & Casino Atlantic City in helping to make a difference this holiday season."
Good to know: Since its launch in 2018, Hard Rock Atlantic City has partnered with over 500 charities
Earlier this year, Hard Rock International announced a partnership with Major Food Group to revamp dining experiences at its properties worldwide, including its Atlantic City location.
Additionally, the company has expanded efforts to combat human trafficking through awareness campaigns, collaborations with community partners and enhanced team training programs.
