Inspired Entertainment and Aristocrat to provide virtual games to the Virginia Lottery
The lottery becomes the first in the US to offer Inspired’s online V-Lottery content.
Key points:
– Virtual games such as virtual football, virtual basketball and virtual horseracing are included in the deal
– The launch date of the content is expected to occur in mid-2025
Inspired Entertainment has agreed to an extension to its deal with Aristocrat Interactive in relation to the Virginia Lottery.
With this, the Virginia Lottery will be provided with a suite of Inspired V-Lottery scheduled virtual sports games, becoming the first lottery in the US to offer Inspired’s online V-Lottery content.
Initially, the virtual games included will be virtual football, virtual basketball and virtual horseracing, before more are added at a later date.
These games are scheduled to be offered in mid-2025 and will be made available to players through the Virginia Lottery website and mobile app.
Good to know: IGT extended its partnership with the Virginia Lottery in January of this year, which included new technological upgrades and features
Inspired President and CEO Brooks Pierce said: “We are honoured to partner with Aristocrat Interactive and NeoPollard Interactive, to bring this unprecedented gaming experience to the Virginia Lottery.
“This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for good causes.”
Virginia Lottery Deputy Executive Director of Marketing Scott Kenyon added: “As a new online content provider, Inspired is contributing to the expansion of our iLottery games portfolio.
“The Virginia Lottery will become the first lottery in the United States to offer online virtual sports, supporting our strategy of attracting new players and providing fresh, exciting gameplay experiences.”
Similarly, earlier this month, Aristocrat Interactive agreed to a deal with IGT Global Solutions Corporation, extending its presence in the iLottery market in the US with the Kentucky Lottery.
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