Key points:
- Allwyn to acquire 51% stake in Novibet for €217m, with potential earnouts up to €110m
- The transaction is expected to be completed in the second half of 2025, pending regulatory approvals
Allwyn has announced its agreement to acquire a 51% stake in Logflex MT Holding, the parent company of Novibet.
The transaction involves an initial cash consideration of €217m ($226m), with potential additional earnouts of up to €110m based on performance metrics.
Novibet – which employs over 1,000 people across operational hubs in Malta, Greece and Brazil – has an established market presence in multiple jurisdictions including Brazil, Cyprus, Greece, Ireland and Mexico.
Good to know: Under the agreement, Novibet will continue to operate independently under its existing brand and management team
This move follows Allwyn’s acquisition of a majority stake in Instant Win Gaming earlier this year, showcasing the company’s ongoing journey to bolster its portfolio.
Commenting on the development, Robert Chvatal, CEO of Allwyn, stated: ”Novibet has demonstrated expansion across multiple markets, and an ability to innovate, which will strengthen our momentum and enhance our offer to players.
“The innovation potential of this transaction is substantial as we look to give our customers access to the very best experience in online sports betting and gaming.
"Novibet has a world-class team and we look forward to capitalising on the international opportunities ahead.”
Novibet CEO George Athanasopoulos added: “Joining Allwyn marks the start of an exciting new chapter for Novibet. Allwyn’s dedication to growth opportunities was a key factor in our decision, and we look forward to combining their extensive resources and expertise with our leading technology and operational experience.
“This partnership will accelerate our ability to develop proprietary solutions, expand our product offering and extend our success to a much larger international audience at a faster pace."
The transaction is expected to close in the second half of 2025, subject to regulatory and antitrust approvals.
