Key points:
- PlayOJO Bingo secures sponsorship for ITV1’s Dancing on Ice, marking its first involvement with the long-running celebrity skating competition
- The agreement provides PlayOJO with 120 seconds of branding during the broadcast and rights to use show assets for marketing purposes
- The initiative follows other recent PlayOJO efforts to broaden its reach, such as launching a video learning hub for casino players in 2024
PlayOJO Bingo has been announced as the official sponsor of ITV1’s Dancing on Ice for its 17th series, which began airing on 12 January.
The partnership offers branding opportunities for PlayOJO, including 120 seconds of on-air idents during the Sunday prime-time show, featuring its signature campaign “Sounds Like Ojo Time.”
The deal also extends to ITVX, ITV’s streaming platform and the STV Player app, providing further visibility. Additionally, PlayOJO gains rights to use the Dancing on Ice logo and assets across its digital platforms and promotional campaigns, including social media and competitions.
Good to know: Dancing on Ice, hosted by Holly Willoughby and Stephen Mulhern, is one of the UK’s most prominent celebrity competitions
This partnership adds to PlayOJO’s recent initiatives, such as the 2024 launch of a video learning hub to educate casino players on game mechanics and strategies.
