Key points:
- Bragg Gaming and Caesars Entertainment have formed a technology partnership that includes exclusive game development and RGS technology licensing
- The agreement allows Caesars to create proprietary casino games through its in-house studio using Bragg's technology
Bragg Gaming Group has announced an expanded partnership with Caesars Entertainment that transitions its role from content supplier to technology partner for the United States and Canada markets.
The collaboration includes exclusive game development initiatives and the licensing of Bragg's Remote Gaming Server (RGS) technology.
The agreement also enables Caesars to create and deploy proprietary casino games through its newly formed in-house studio team.
Additionally, Caesars will have access to Bragg's technology suite, including the HUB product delivery platform and Fuze player engagement system, which offers features such as bonuses, free rounds and AI-powered game recommendations.
The content will be distributed across Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in multiple jurisdictions including New Jersey, Michigan, Pennsylvania and Ontario.
Commenting on the updated partnership, Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, stated: “We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms.
Good to know: Building on their existing relationship – which has produced titles like Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash – the companies will now jointly develop new online casino games for Caesars' digital platforms
“Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.”
Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, added: “Bragg's technological expertise has consistently exceeded our expectations throughout our partnership.
“This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players.”
This announcement follows Bragg's recent expansion into the Brazilian market, where it has already gone live with one-third of licensed iGaming operators.
