Key points:
- GameplAI to provide Betsson with extensive player props, micro-markets and real-time pricing for global football leagues
- The collaboration integrates Opta data for contextualised betting experiences
- Betsson plans to roll out the solution across its international brands for a more personalised sportsbook experience
GameplAI has announced a partnership with Betsson Group to deliver localised betting content across the operator’s international brand portfolio.
The collaboration focuses on improving Betsson’s offerings through GameplAI’s advanced player props and micro-market solutions for pre-game and in-play betting.
The agreement includes coverage of major football leagues such as La Liga, Serie A, the Bundesliga and the Premier League.
GameplAI’s proprietary tools, developed in collaboration with Opta, provide contextual market offerings that have demonstrated strong engagement and margin performance in past events, including the Copa America and Euro 2024 tournaments.
Graham Savage, Co-Founder of GameplAI, said: “We’re excited to work with Betsson on refining its international sports product offerings for its diverse market environments. With new league coverage regularly added alongside recent new-product launches, we’re confident this partnership will validate the localised impact of GameplAI’s solutions for global operators.”
Good to know: Betsson will utilise GameplAI’s trading interface, reportedly enabling real-time pricing updates and customisable market rules
Joakim Thor, Director of Sportsbook Product at Betsson Group, added: “GameplAI has demonstrated an exceptional ability to deliver innovative trading products tailored to the needs of multi-market sportsbook operators. We are sure that its micro-market and player prop offerings will resonate strongly with local audiences across our diverse markets.”
In November 2024, Betsson collaborated with GiG to utilise its AI-driven technology and managed services to support Betsson’s expansion into various regulated markets.
