DFL and Tipico extend Bundesliga partnership until 2029
The agreement maintains Tipico's status as the official partner of both Bundesliga and 2. Bundesliga leagues.
Key points:
– Tipico has extended its partnership with the Bundesliga and 2. Bundesliga until 2029
– The agreement includes advertising rights, branding opportunities and sponsorship exclusivity
Tipico has extended its partnership with the Deutsche Fußball Liga (DFL) until the end of the 2028/29 season.
This renewal ensures that Tipico remains the Official Partner of the Bundesliga and 2. Bundesliga, continuing a collaboration that began in 2018.
The partnership includes extensive advertising rights, with Tipico retaining the right to use the logos of both leagues and their Meisterschalen (championship trophies) in marketing campaigns.
The company will also retain first-access rights in media contracts and maintain industry exclusivity – as well as maintaining its presence across digital Bundesliga platforms.
Commenting on the partnership extension, Tobias Thöne, Director of Commercial Partnerships at Bundesliga International, stated: “We’re thrilled to extend this long-standing collaboration built on mutual trust. Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football.”
Good to know: The agreement aligns with the regulatory framework outlined in Germany’s State Treaty on Gambling, which allows for the promotion of legal sports betting to ensure consumer protection and prevent unregulated activities
Kajetan Strini-Brown, Director of Sports Brand at Tipico, added: “We’re incredibly proud to continue our partnership with the Bundesliga and 2. Bundesliga. German football is at the heart of what we do, and that passion has always been deeply embedded in our DNA as a company.
“This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.”
This partnership follows Tipico’s planned acquisition of Novomatic’s Admiral Group in Austria, signalling the company’s continued growth initiatives in the German-speaking sports betting market.
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