Key points:
- Vincitu has integrated Fast Track’s CRM platform to enhance player engagement and gain behavioural insights
- The implementation enables real-time personalisation and improved player relationship management
Italian gaming brand Vincitu has gone live with Fast Track’s CRM platform, marking a new phase in their partnership.
The collaboration, which began in 2024, has now resulted in the integration of Fast Track’s customer relationship management (CRM) technology into Vincitu’s player account management (PAM) system.
The implementation aims to provide Vincitu with a more advanced approach to player engagement, offering personalised experiences and deeper insights into player behaviour.
Commenting on the partnership, Fast Track Co-Founder and CEO, Simon Lidzén, stated: “We’re excited to support Vincitu Group with our powerful CRM and player engagement platform in the Italian gaming market.
“We’re keen to help them deliver personalised 1:1 experiences to players and truly connect with their audiences, building long-term brand loyalty.”
Christian Saviano, CEO of Vincitu Group, added: "We’re thrilled to partner with Fast Track and integrate their advanced platform into our operations.
“Their solution empowers us to create highly personalised, real-time player experiences while gaining valuable insights into player behaviour. This level of efficiency allows us to focus on building stronger connections, delivering exceptional value at every touchpoint."
This partnership announcement follows Fast Track's recent implementation of progressive workplace policies, including paid menstrual leave across its global offices in Malta, Sweden, Spain and the US.
