Key points:
- PlayStar has formed an advisory board to assist in its strategic development
- The board consists of six professionals with backgrounds in gaming, law and investment
- The announcement follows PlayStar’s recent renewal of its hosting partnership with Internet Vikings
PlayStar has announced the formation of an advisory board, bringing together six industry professionals to support the company’s strategic growth.
The board will provide guidance as PlayStar seeks to expand its operations beyond New Jersey, where it is currently active in the state’s online casino market.
The advisory board includes individuals with experience across gaming, corporate governance, customer acquisition and investment management.
Members include former Penn National Gaming executive John Finamore, Betting Hero Co-Founder Jai Maw, former Entain Managing Director Alison Digges, former Penn National Gaming General Counsel Carl Sottosanti, former Morongo Casino Resort & Spa COO Richard J St Jean and investment executive Terrence Gray.
As regulatory frameworks evolve across North America, PlayStar’s advisory board will contribute insights on expansion strategies, legal considerations and customer engagement models.
Good to know: The company has not yet announced specific markets for potential entry but has indicated that it intends to build on its existing operations
PlayStar has maintained a presence in the New Jersey iGaming sector since 2021 and last year extended its hosting partnership with Internet Vikings. The hosting provider has supported PlayStar’s operations in the state for the past three years, ensuring compliance with regulatory infrastructure requirements.
PlayStar CEO Peter Ekmark stated: “Our goal is to continue building on this momentum and become a leading force in the industry, not only in New Jersey but across North America. The creation of our Advisory Board will help us achieve this by leveraging the collective expertise of five highly talented individuals from the casino and hospitality sectors.”
