Key points:
- Super Group has partnered with Atlassian Williams Racing, marking its first motorsport sponsorship
- Betway and Jackpot City branding will appear on Williams’ FW47 cars from the start of the 2025 Formula 1 season
Super Group, the parent company of Betway and Spin, has announced a multi-year partnership with Formula 1 team Atlassian Williams Racing.
This deal marks Super Group’s first foray into motorsport and will see branding from Betway and Jackpot City featured on the team’s FW47 cars from the start of the 2025 Formula 1 season in Melbourne, Australia.
Commenting on the new deal, Super Group CEO Neal Menashe stated: “We are delighted to join the thrilling world of Formula 1, by partnering with one of the most prestigious teams in motor racing.
“The sport perfectly matches the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City logos being seen at circuits across the globe during the varied and entertaining Grand Prix calendar.”
James Bower, Commercial Director of Atlassian Williams Racing added: “We are pleased to welcome Super Group into Formula 1 as an official partner to Atlassian Williams Racing.
“Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet.
“We take great pride in our fan-focused approach to partnership activations and look forward to working together with Super Group in 2025 and beyond.”
This partnership follows a strong year for Super Group, with the company expecting strong Q4 and full-year 2024 financial results.
The company recently raised its full-year revenue guidance to approximately €1.66bn ($1.74bn), with Q4 projected to be its best ex-US quarter to date.
