Key points:
- Picklebet has signed a four-year deal as the official wagering partner of the Penrith Panthers
- The partnership includes digital engagement initiatives, in-stadium branding and fan activations
- To mark the launch, Picklebet is offering a giveaway for two fans to attend the Panthers’ season opener in Las Vegas
Picklebet has signed a four-year partnership with the Penrith Panthers, becoming the club’s official wagering partner.
The partnership will include branding opportunities across the Panthers’ digital platforms, in-stadium activations and exclusive engagement initiatives for supporters.
Commenting on the new deal, Damon Oudejans, CMO and Co-Founder of Picklebet, stated: “We are incredibly excited to partner with the Penrith Panthers, a club that has set the benchmark for excellence both on and off the field.
“Picklebet and the Panthers share a passion for innovation and a commitment to delivering premium experiences to fans. This partnership is more than just branding – it’s about creating engaging, digital-first activations that bring supporters closer to the game they love.”
Panthers Rugby League CEO Matt Cameron added: “This partnership is a fantastic alignment between two brands that embrace innovation and excellence,”
“Picklebet’s cutting-edge approach to digital wagering, particularly its focus on next-gen sports engagement, is an exciting fit for our club. We look forward to working together to create incredible experiences for Panthers fans over the next four years.”
To celebrate the launch, Picklebet is hosting a competition offering two fans the chance to attend the Panthers’ season-opening game in Las Vegas. The giveaway includes flights, accommodation, AU$5,000 (US$3,175) spending money and match tickets.
