Mindway AI pens RG partnership with SportsBroker
The collaboration will see Mindway’s technology integrated into SportsBroker’s offerings.
Key points:
– Mindway AI and SportsBroker have announced a new collaboration
– SportsBroker is set to integrate Mindway’s RG tools onto its platform
SportsBroker has announced a new partnership with Mindway AI, which will see the integration of the supplier’s responsible gambling technologies into its sports betting platform.
As per this new agreement, SportsBrokers pool betting system will now be equipped with Mindway’s RG technologies – as part of a recent overhaul that followed the acquisition of its UK licence last year that has placed an enhanced emphasis on responsible practices.
Paul Jarczynski, COO, SportsBroker commented on the partnership, saying: “From the very beginning the collaboration with Mindway has been exceptional. From the initial discussions, through integration and then support, the team has not only delivered time and again, but by far surpassed our expectations. The same can certainly be said of their Gamescanner product.
“Our Responsible Gaming team has been empowered with insights that allow them to effectively work in a truly proactive manner with our customers, addressing potential harm before it becomes a problem. The product helps us reinforce our RG first message in-house, and is truly both an effective and impressive product. We look forward to a long and successful partnership with Mindway!”
This point was built upon by Rasmus Kjaergaard, CEO of Mindway AI, who said: “We are delighted to partner with SportsBroker. Our shared commitment to responsible gaming and innovative solutions makes this partnership an ideal fit as we support their exciting growth plans.”
Good to know: SportsBroker’s long-standing partnership with Huddersfield Town is set to end at the end of the 2024/25 football season
For Mindway, this latest deal comes following an additional collaboration announcement which saw the supplier enter a new deal with Amazon Web Services (AWS) in September 2024. Following on from this, the company also brokered a Dutch partnership with VBet – alongside revamping its Gamalyze tool with Casino Guru for Safer Gambling Week during Q4.
Most recently, Midnite announced that it would be integrating Mindway AI’s GameScanner tool last week for safer gambling monitoring.
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