Playzia expands reach through Light & Wonder content marketplace deal
The agreement includes an exclusive early-release period for Playzia’s upcoming Love Island-branded games.
Key points:
– Playzia’s game portfolio is now available on Light & Wonder’s content marketplace
– The deal includes an exclusive two-week early access period for Love Island-themed games
– Titles such as Billionaire Wolf, Cosmos Cash and Sweet Candy Fortune are part of the launch
Playzia has signed a distribution agreement with Light & Wonder, making its portfolio of online casino games available through the supplier’s content marketplace.
The deal expands Playzia’s global presence and allows its games to reach a wider audience of regulated operators.
Under the agreement, Playzia’s slot titles, including Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, Volcanic Coins and Billionaire Rhino, will be hosted on Light & Wonder’s platform.
The marketplace integration provides operators with access to Playzia’s in-house content, which features mechanics such as Hold and Win Jackpots, Retriggering Free Spins and Enhanced Bonus Features.
In addition to adding its current portfolio, Playzia has secured an exclusive early-release window for its upcoming Love Island-themed games.
Good to know: Following a licensing agreement with ITV, Playzia is developing a series of games based on the reality TV show, with Light & Wonder set to host the first title for a two-week period before its wider release
Playzia CPO Vlad Modorcea said: “We are thrilled to see our games go live on Light & Wonder’s content marketplace. Its global network and reputation for excellence make it the perfect platform for us as we continue to expand our reach.”
Light & Wonder’s Senior Director of Partnerships, Steve Mayes, added: “We’re thrilled to welcome Playzia to our content marketplace. Its diverse portfolio of game types and fresh, exciting IP aligns perfectly with our mission to bring innovative and engaging gaming experiences to our clients.”
Earlier this month, Light & Wonder announced its plans to acquire Grover Charitable Gaming for $850m, expanding its footprint in the charitable gaming sector.
Light & Wonder has also recently signed distribution deals with Playson and appointed new leadership in its iGaming division as part of its broader strategic expansion.
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