Gentoo Media appoints Mads Haugegaard Albrechtsen as new CFO

Albrechtsen will oversee all of the affiliate’s financial operations from 1 March.

Gentoo Media appoints Mads Haugegaard Albrechtsen as new CFO

Key points:

– Current CFO Tore Formo has now become Company Secretary & Head of Corporate Governance

– Albrechtsen brings experience from companies such as Deloitte and will step into the role from 1 March

Affiliate Gentoo Media has appointed Mads Haugegaard Albrechtsen as its new Chief Financial Officer, a role he will officially take over as of 1 March 2025.

As per this new development, current CFO Tore Formo will also be stepping into a new role, moving on to become the new Company Secretary and Head of Corporate Governance. Elsewhere, Albrechtsen will now lead the financial team at Gentoo Media, overseeing all operations and strategic direction in the department.

Albrechtsen brings experience in M&A, risk management, capital structure and financial strategy from companies including Deloitte – where he has been a partner for three years and served in a number of executive roles – to the Gentoo financial team.

Speaking on Albrechtsen’s appointment as CFO, Mikael Harstad, Chairman of the Board at Gentoo Media, said: “With Mads Haugegaard Albrechtsen stepping in as CFO, we are strengthening our financial leadership with a proven expert who already knows Gentoo Media inside out as the next step in the company’s evolution.

“With this addition, we can ensure closer alignment between finance and daily operations while the company grows. At the same time, we are fortunate to retain Tore Formo’s expertise. Tore will now focus on corporate governance, bringing even greater value to the company in this critical area.”

Good to know: Gentoo Media completed its business split from Gaming Innovation Group (GiG) in October 2024

Shortly after, the affiliate added two new websites to its portfolio certified by the Quality Mark Responsible Affiliates (QMRA) for the Swedish and German markets.

More recently, the affiliate reported Q4 revenue of €35.9m ($37.5m) last week, up 38% year-on-year.

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Will Underwood
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Will Underwood is a Writer at Players Publishing, contributing news and feature content across the company’s portfolio of leading B2B gaming publications, including Gambling Insider. Since joining the team in March 2024, he has covered key developments in the global gambling and iGaming sectors, delivering clear, timely reporting for an international audience.

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