Checkd Group partners with William Hill
The supplier is collaborating with William Hill on the of release a new Automated Betting System.
Key points:
– A new Automated Betting System has been created via partnership between Checkd Development and William Hill.
– The system will utilise Checkd Development’s in-house platform ‘Bruno’
– ‘Bruno’ is designed to automate accumulator bets to scale
Checkd Development – a division of Checkd Group – has announced a collaboration with William Hill to provide an all-new system revolving around automated betting.
The Automated Betting System – or ABS – works via an automatic, one-click accumulator. The new system is now set to be applied – via William Hill – across the horserace betting verticals as well as pre-match football betting.
More specifically, the system works via Checkd Development’s in-house sports data ‘Bruno’ platform, which can scale automated accumulator bets while leveraging pricing data, betting trends, and insights for user behaviour.
Bet generation can also be automated across various territories and brands.
This latest development follows Checkd’s entry into the African market via the launch of its Smart Acca tool with 888Africa in September 2024.
Good to know: Checkd Development has worked with William Hill in the past on a few projects, including the “No Tippy Tappy Football with Sam Allardyce” podcast
Commenting on the new partnership, William Hill’s Horse Racing Director, Sandro Di Michele, said: “This partnership between William Hill and Checkd Dev demonstrates how committed we are to delivering new innovative products to our customers.”
Checkd Development Commercial Director, Andrew Grimshaw, also commented on the deal: “We continue to expand our technology’s distribution and evolve our products, always striving to stay one step ahead with solutions that simplify operations for operators and media owners. Working with the William Hill team has been a pleasure, and we look forward to further collaboration.”
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