Key points:
- OddsMatrix has signed a new partnership deal with nVenue
- nVenue's AI technology is set to supplement OddsMatrix’s sportsbook offerings
- The partnership focuses primarily on micro markets
OddsMatrix, EveryMatrix’s sportsbook platform, will integrate nVenue’s machine learning and artificial intelligence technologies, which generates real-time predictions and microbetting odds, into its own sportsbook feed coverage.
This partnership will enable customers to access popular US betting sports such as American football, basketball, baseball, ice hockey and motorsport.
Prior to this new development, nVenue and OddsMatrix formed a mutually beneficial strategy regarding the integration of their platforms. Indeed, an agreement has been made to combine OddsMatrix’s Fast markets, which has a primary focus on soccer, into its data aggregation platform.
CEO of OddsMatrix, Tor Skeie, added: “Microbetting is one of the fastest growing betting formats in North America, so we’re delighted to be able to provide our customers with access to one of the most innovative products available via nVenue. Combining both technologies and offering our fast soccer markets to their customers was a no-brainer."
Good to know: OddsMatrix’s parent company, EveryMatrix, recently unveiled its FY 2024 financial figures, highlighting a revenue of €181m ($196.4m) for the year
It has been a busy start to the year for OddsMatrix, who entered into collaboration with LeoVegas to assist the operator’s transition to a proprietary sportsbook in February. More recently, last week, the supplier also partnered with Kero Gaming.
Kelly Pracht, CEO and Co-Founder of nVenue, also said: “Partnering with EveryMatrix represents a key company milestone for nVenue as we expand the global reach of our microbetting technology.“
