OddsMatrix enters new collaboration with Kero Gaming
The partnership will see OddsMatrix integrate Kero Gaming micro markets offerings via its platform.
Key points:
– OddsMatrix and Kero Gaming are partnering to combine Kero’s micro markets with OddsMatrix’s sportsbook offerings
– The partnership will initially focus on Footballing events, with additional events set to be added later in the year
EveryMatrix odds feed provider and sportsbook platform OddsMatrix is set to collaborate with technology supplier Kero Gaming for the integration of micro market coverage to its online platform.
As per the new arrangement, Kero Gaming will be integrating with its offerings with OddsMatrix’s event coverage focused specifically on football. Baseball, basketball, and American football will also be integrated, though this will follow later in 2025.
This deal will see Kero Gaming’s micro markets act as a supplement for the OddsMatrix’s wider offerings, following an additional recent deal between the supplier and Altenar – which was drawn up last Jun.
Tomash Devenshek – CEO of Kero Gaming – said: “Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike.”
For OddsMatrix, this latest deal closely follows the integration of its odds feed to the LeoVegas platform last month, as the operator looks to make the shift towards a sportsbook platform.
Also commenting on this latest collaborative development was Tor Skie, OddsMatrix CEO, who said: “Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage.
“Kero have been fundamental figures in the growth of micro-betting and we are thrilled to integrate their content into our ‘always-on’ sportsbook.”
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