Key points:
- BC.Game is launching a million-dollar promotional campaign for IPL 2025, featuring multiple contests with over $100,000 in prizes
- The campaign includes preseason predictions, a progressive prize pool unlock, a betting leaderboard and daily deposit incentives running throughout the tournament
BC.Game has announced the launch of a new promotional campaign coinciding with the 2025 Indian Premier League (IPL) season.
The initiative features a prize pool exceeding $100,000, offering users multiple opportunities to win rewards throughout the tournament through various activities and challenges.
Beginning with a preseason prediction contest running 14-21 March, players can participate in a free challenge to predict the IPL champion and the top four teams, with successful forecasts earning free bets. This serves as a lead-in to the main promotional events that will run throughout the tournament.
The platform's main IPL 2025 campaign includes four distinct promotional activities.
A $35,000 prize pool giveaway will be unlocked progressively as players collectively wager on IPL matches, with milestone rewards of $5,000, $10,000 and $20,000 becoming available at different tournament stages.
Additionally, an IPL Rank Leaderboard will reward the top 50 weekly performers with free bets, while the season's top 100 players will share cash prizes.
Good to know: The campaign comes amid growing interest in IPL; the 2024 IPL season attracted record audiences, with 546 million viewers on Star Sports and 620 million on JioCinema – an 18% increase over the previous season
Complementing these initiatives is a prediction challenge offering escalating rewards for successful match outcome predictions, as well as a deposit promotion providing daily incentives for consistent platform engagement.
Players making correct predictions can earn free bets valued up to $30, while those maintaining deposit streaks throughout the season can secure a $50 cash reward.
BC.Game's IPL initiative follows regulatory difficulties for the company, which withdrew its Curaçao licence in December 2024 citing outdated regulatory frameworks and insufficient legal protections in the region.
