Gordon Moody partners with No Trace to support upcoming gambling-harm short film, Terminal
The collaboration aims to raise awareness and provide support to those who may be affected by the film's themes.
Key points:
– The short film highlights the negative effects that gambling harms can create in an individual’s life
– Gordon Moody will host an exclusive screening and invites press to attend
Gordon Moody has partnered with an upcoming short film, Terminal, which tells the story of a young British South-Asian man struggling with a gambling addiction.
The protagonist of the story, Rav, is played by Jaz Singh Deol, who becomes increasingly addicted to fixed odds betting terminals (FOBTs).
The short film will focus on the “psychological and emotional toll it takes on his relationships, his mental health and his future whilst highlighting the often-overlooked experiences of individuals from minority communities”.
Monica Shafaq, Gordon Moody CEO, said: “We are thrilled to partner with Terminal to help shine a light on the challenges faced by individuals living with gambling harm, particularly within the British South-Asian community.
“This powerful film provides a much-needed narrative that speaks to the heart of the issue, allowing us to reach new audiences and foster a deeper understanding of the realities of gambling-related harm and the stigma faced by many which prevents them from reaching out for help.
“At Gordon Moody, we are dedicated to offering life-changing support, and we hope this film will spark meaningful conversations for those that the film resonates with.”
As part of its support, Gordon Moody will host an exclusive private media screening and panel discussion on 10 April at the Birmingham Odeon Cinema.
Good to know: The story is a personal one that draws on the director’s own experiences of suffering with long-term gambling harm
Sunny Bahia, Terminal Writer and Director, said: “Terminal is not just a film, it’s a conversation starter. Gambling addiction is a hidden struggle that often goes undiscussed, especially in communities where stigma and silence prevail.
“My goal with this film was to create a piece that is both artistically compelling and also socially relevant whilst remaining true to my own experiences with gambling harm.
“Having the support of Gordon Moody on this project has been an incredibly rewarding experience, and I hope the film opens doors for more awareness, more support and ultimately, more lives saved.”
Last week, Gordon Moody signed former Premier League footballer Dean Sturridge as a brand ambassador, with hopes that he will raise awareness about gambling addiction and support recovery.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
