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NEWS 6 February 2017

Company Focus: NSoft

By Gambling Insider
The unifying theme of NSoft, ever since we started nine years ago, is our goal driven investment in innovation and people. We are pleased to report that 2016 was the best year in the NSoft history. In essence it captures the improvement of our products, stronger position on international markets, addition of some great new people to the family as well as expansion of our already significant customer base.

How it all started?

The story of NSoft started in 2008 out of the need and desire for own business. No one could have dreamed that it would be of this magnitude.

Development of the betting software began sporadically since the betting shops in Mostar, NSoft’s HQ, had quite substantial software requests. Due to the increase of the work, 10-15 new employees were employed. As the expenses were higher than ever and the company was dependant on one customer, who terminated the cooperation, NSoft experienced crisis period. That was the turning point when everybody worked harder, learned almost everything about betting industry and the market. Just half a year later, NSoft had 11 customers in the region.

Welcome Sportradar

After gaining first financial benefits and a bit of courage, NSoft decided to visit ICE Totally Gaming in London and managed to draw enough attention from the customers outside of the Balkan region, which encouraged us to visit other exhibitions. Ever since, we are regular exhibitors at majority of important industry expos all over the world.

During one of the exhibitions, we were approached by Sportradar, one of the biggest players in the industry. After a year long negotiations Sportradar became co-owner of NSoft with 40% shares.

So, here we are today, doing business on three continents and employing almost 200 people. Partnership with Sportradar means our products are available through Betradar’s sales channels, Sportradar’s brand.

Lucky Six - the most popular product

In the very beginnings of software development, a breakthrough product was necessary in order to achieve a major success. Nevertheless, a clear vision of what should it be was still out of reach. After a few brainstorming sessions, simple but unclear idea emerged, in an essence simple, but hiding a complicated task behind. Everybody knew that something good was to be born out of the initial blurry vision, so they gathered and started making a game. That was the very beginning of Lucky Six, and as time will tell, the milestone and a foundation of what NSoft is today.

The concept of the game (number of balls, colours, drawing sequence) is the same from the first version. Nowadays, the design is clean, elegant and user-friendly. Full responsiveness, full HD, full modularity, vector based animations, 3D models, excellent optimization, changes of font, drum and colours are just some aspects of Lucky Six.

No rules is the only rule

The continuous growth has brought many young experts to our family of more than 180 employees at this moment. We do believe and cherish the inherent capabilities of everyone, which is why everyone at NSoft is provided with the same opportunities for growth and improvement based solely on objectives and personal aspirations.

Our people have the benefit of our ‘no rules’ approach to the work and are therefore capable to deliver the best of their potential to ensure the growth in quality and performance of our products and consequently create a significant growth in value for our valued partners.

Our true pride are relationships, family-like atmosphere and genuine desire to give employees the taste of company’s success. Considering that we offer a family-like working environment, we managed to expand our business and become one of the leading employers in the area. It is our honour to hear that professionals want to become NSofters and be part of the family.

Everything is based on the development of the powerful SEVEN Platform

Our SEVEN Platform was launched in 2016 and recognized as an important tool in turnkey management of betting and gaming operations. We are very proud of all the effort and time that has been put into development of such a product. SEVEN finally incorporates all of our ideas and efforts into a single solution.

It offers all the tools for betting products to make them available on all major distribution channels - from retail, terminal to web and mobile and offer betting operators all the tools to manage every segment of their operation; from locations, terminals, users, payments, settings, reports, etc.

Sportsbook and Virtual Games

All our virtual games, sports betting solutions, integrated casino games and other third party solutions exist as units and services within the SEVEN Platform. SportsBook has seen many improvements, polishing and new features. Besides already implemented Betradar’s MTS (Managed Trading Services) that allows customers to externalise their operational risk and liability management completely to Betradar’s proven industry expertise and competence, we are introducing SportsBook Self-Managed. It is fully integrated into SEVEN Platform through all delivery channels (web, mobile, terminal, retail) and gives the customer full autonomy of sports events creation, odds management and risk management.

We are also very proud to become one of the few Betradar Gold Certified Partners. This confirms that NSoft is qualified to provide professional services that are designed to assist customers in rapidly deploying and implementing Betradar’s Pre-Match Betting, Live Betting, Live Channel, Managed Trading Services and Gaming Solutions. In addition, NSoft is qualified to assist in rapidly deploying and implementing Betradar’s entire portfolio of Gaming Solutions with just one integration via Betradar’s Remote Game Server.

We were quite busy in virtual games development. Besides standard improvements, we have two new race games – Drag Races and Motorcycle Speedway. Both are extremely fast-paced and provide a lot of excitement, betting options and amazing graphics. These games definite enrichment to betting operator’s portfolio and will definitely help them boost their revenues.

Bright present and even brighter future

The betting market is global. It is characterized by very tight lead times from concept to a finished product. Our expansion has been rapid and brought us partners and friends, instead of just customers.

Our finances have grown as well. 2016 was a year where NSoft had gained international recognition for our work - we claimed the 5th place on Deloitte’s Fast 50 list of the fastest growing technology companies in Central and Eastern Europe, as well as, 55th place on Deloitte Technology Fast 500™ EMEA as the only representative from Bosnia and Herzegovina ever.

Today, NSoft is a stable, well-positioned company with employees that share family bonds and our philosophy. This philosophy holds true for each and every one of us, irrespective of the different types of work we do within the company.
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