BVGroup and Global launch Smooth Spins
New partnership set to develop UK slot experience.
Key points:
– BVGroup and Global have launched the Smooth Spins brand, focusing on slot-based gaming
– The collaboration follows the launch of Heart Bingo, aiming to offer players a new experience
BVGroup, in partnership with Global, has announced the launch of Smooth Spins, a new gaming brand aimed at the UK market.
This new initiative brings together Smooth’s music identity with BVGroup’s advanced gaming technology, providing players with a slot-based gaming experience.
The UK radio station Smooth currently reaches 7.8 million listeners each week. The station is known for its mix of classic and contemporary music, with audience engagement steadily increasing in recent years.
Smooth Spins represents the second partnership between BVGroup and Global, following the launch of Heart Bingo in 2021. This collaboration has been recognised, and both companies now aim to replicate that with this new gaming brand.
Good to know: Smooth Spins is available to players across the UK, offering a selection of slot games
Joel Stern, Globals’s Director of Enterprise and Engagement Marketing, stated: “We are looking forward to building on our successful partnership with BVGroup by launching the new Smooth Spins, offering players a superb experience and another way of connecting with the hugely popular Smooth brand.”
Sarah Caskie, Heart Bingo and Smooth Spins’ Head, added: “We are thrilled to be partnering once again with the incredible team at Global to bring a best-in-class casino brand to the UK. Our collaboration has already proven to be a winning formula, and we’re eager to build on that momentum.”
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