Key points:
- Network Gaming debuts in Brazil through Ligavip platform
- Partnership with Bolavip targets mobile sports engagement
- Ligavip focuses on community-driven, free-to-play competition
Network Gaming has entered the Brazilian market through the launch of Ligavip, a mobile-first sports gaming platform developed in collaboration with Bolavip, a major sports media brand under Better Collective.
The release was timed to coincide with the start of Brazil’s top football season. Ligavip offers fans the opportunity to engage in free-to-play prediction games and contests, with prizes including vouchers from leading sports retailers. The platform seeks to provide a social, reward-based experience, rather than relying on betting mechanics.
In its opening weekend, Ligavip recorded a conversion rate of 15% from unique visitors to registered users. This early performance has encouraged plans to expand the product’s features, with developers now working on daily rewards, user progression, and league-based gameplay.
Network Gaming described the launch as a milestone, reflecting its intention to build sustainable entertainment products centred around community engagement and digital interaction. The company has previously worked with media outlets in other regions, including TalkSport.
Tomás Vaz de Carvalho, COO for South America at Better Collective, said initiatives like Ligavip align with the company’s strategy to create more interactive experiences and diversify its audience engagement tools.
Ligavip is designed to encourage regular participation by combining social competition, custom challenges, and leaderboard tracking. According to both partners, the platform represents a broader move towards entertainment ecosystems that appeal to younger, mobile-oriented audiences.
Better Collective is expected to continue developing similar formats across its media portfolio as interest in non-betting sports games continues to grow.
