Key points:
- Incentive Games has signed an exclusive global distribution deal with Light & Wonder
- The agreement includes pay-to-play and free-to-play content across regulated markets
Incentive Games has signed an exclusive distribution agreement with Light & Wonder, aiming to expand its reach across North America, Europe, South Africa and the UK.
The partnership will see Incentive Games’ pay-to-play and free-to-play titles made available to a wider audience through Light & Wonder’s content marketplace and operator network.
Commenting on the new deal, Ahmed Baker, Chief Commercial Officer at Incentive Games, stated: “This agreement is a landmark moment in our company's history. Previously, we've worked directly with major operators such as bet365, FanDuel and Sky Bet.
“Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, added: "We are excited to work with Incentive Games, a leader in gamification solutions.
“We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets."
This collaboration is the latest in a series of partnership moves for Incentive Games. Last month, for example, the company relaunched its ‘Bracket Challenge’ with bet365, offering a $10m jackpot for a perfect bracket.
Shortly prior to this, the company also announced a new distribution deal with Aristocrat Interactive.
