Key points:
- bet365 and Incentive Games have relaunched the ‘Bracket Challenge’ with a $10m jackpot for a perfect bracket
- The free-to-play competition is open to eligible players in the US, Mexico and other jurisdictions
Operator bet365 has partnered with Incentive Games to bring back the ‘bet365 Bracket Challenge’ for the 2025 Men’s College Basketball Tournament.
This free-to-play competition gives fans the opportunity to test their prediction skills and compete for a grand prize of $100,000 – with a potential $10m jackpot if a player achieves a perfect bracket.
The challenge officially launched on 16 March, aligning with the start of the tournament.
The game is open to new and eligible bet365 customers aged 21 and over residing in various US states – including Arizona, Colorado, Illinois, Indiana and several others. It is also available in Mexico and other select jurisdictions.
Good to know: The ‘bet365 Bracket Challenge’ will feature a leaderboard ranking the top 5,000 players, with each participant allowed one entry
Commenting on the initiative, Ahmed Baker, Chief Commercial Officer at Incentive Games, stated: "We're proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge.
“This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honoured to play a role in bet365’s continued success in the US and international markets.”
A bet365 spokesperson added: “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game!
“Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize!”
This launch comes shortly after bet365's entry into the Serbian market earlier this month.
