AG2 appoints Mike Sands as SVP of Sales for North America and LatAm
Former Aristocrat and Bally executive to lead commercial expansion across two key regional markets.
Key points:
– Mike Sands joins AG2 as SVP of Sales for North America and LatAm
– Sands previously held leadership positions at Aristocrat, Bally and WMS
– Appointment follows AG2’s ongoing commercial push in regulated markets across the Americas
Aruze Gaming Global (AG2) has announced the appointment of Mike Sands as SVP of Sales for its North American and Latin American operations. The company confirmed the appointment on 16 April, citing Sands’ two decades of experience in gaming sales and commercial leadership.
Sands has held senior roles at multiple major suppliers, including WMS, Bally Technologies and Aristocrat, where he served for five years as VP of Sales, overseeing both Class II and Class III gaming divisions.
His remit at AG2 will include driving regional sales strategies, overseeing client relationships and supporting the company’s ongoing expansion across the Americas.
Frank Feng, President of AG2, commented: “His dynamic leadership style and unwavering drive has been instrumental as we continue to expand our presence in North America and LatAm.”
In November 2023, Aruze Gaming Global named Betty Zhao as SVP of International Operations. That announcement followed a period of restructuring at Aruze, which included a Chapter 11 bankruptcy filing and the subsequent acquisition of its land-based and online assets by Play Synergy.
Good to know: While AG2 has not disclosed further strategic developments tied to Sands’ appointment
The hire comes at a time of intensified competition in Latin America and continued regulatory momentum across US jurisdictions.
Sands’ track record in multijurisdictional sales and compliance-led gaming markets is expected to be a focus area, particularly as AG2 continues to develop its commercial pipeline across land-based casino operators and route-based terminal placements.
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