Key points:
- SCCG Management named preferred reseller of Aware’s biometric identity solutions for the gaming industry
- Partnership will support KYC, age verification, multi-factor authentication and fraud prevention
- Follows recent SCCG partnerships targeting data analytics, tribal gaming and marketing optimisation
SCCG Management has announced an expanded partnership with biometric software provider Aware, under which it will become a preferred reseller of the company’s identity verification solutions to operators in the global gaming sector.
The agreement will see SCCG support the deployment of Aware’s biometric and identity verification tools across a range of gaming verticals, including sports betting, iGaming, social casinos, sweepstakes and tribal gaming environments.
The suite includes solutions for age verification, multi-factor authentication and document authentication, alongside fraud detection and geolocation capabilities.
The partnership comes amid increasing regulatory focus on digital onboarding and Know Your Customer (KYC) standards, particularly in newly regulated and multi-jurisdictional markets.
Good to know: Aware’s identity verification tools are used across sectors including government, defence and finance and the company is listed on the NASDAQ under the ticker AWRE
Aware’s biometric offering is designed to support streamlined KYC processes while maintaining the regulatory standards expected in high-risk industries such as gaming.
In February 2025, SCCG partnered with AI-powered analytics firm Voluum to improve marketing campaign performance for iGaming operators. That agreement focused on digital tracking, customer acquisition and ROI optimisation using real-time data systems.
SCCG has also pursued initiatives in the tribal gaming sector. Previous projects have included partnerships with Osage Nation Gaming Enterprise and regulatory consultancy Steelhead Compliance to support sportsbook rollout and governance frameworks in Oklahoma.
