Key points:
- Ygam and TSB Bank launch new school program to educate young gamers
- Programme aims to foster responsible gaming habits and discuss in-game spending
Gambling charity Ygam has partnered with TSB Bank to launch a new financial education initiative tailored for young gamers. The collaboration seeks to raise awareness around in-game spending and empower students to make informed financial decisions through practical classroom lessons.
The programme includes newly developed educational modules that will be delivered in schools across the UK by TSB Bank staff, integrating Ygam’s knowledge in gaming behaviours with TSB’s financial literacy focus. The move responds to growing concern around the financial implications of digital gaming, particularly as microtransactions and in-game purchases become increasingly prevalent among younger audiences.
Linda Scollins Smith, Director of Programmes at Ygam, said: “Gaming now plays a central role in young people’s lives. It’s essential that we equip them with the tools to navigate in-game spending safely. Partnering with TSB allows us to merge gaming awareness with core financial education.”
Kate Osiadacz, Head of Responsible Business at TSB, added: “For many young people, gaming is their first experience with digital money. Through this partnership, we’re helping them build healthy habits from the start.”
Good to know: According to a survey commissioned by TSB, the average UK gamer spends £540 ($720) annually on in-game content. Nearly half of those surveyed admitted to having little or no control over how much they spend while playing
The organisations also plan to launch further initiatives throughout 2025, supporting both young players and families in managing gaming-related spending and avoiding unexpected costs.
The new module will be part of TSB’s ongoing Money Confident schools programme, with national rollout expected through 2025.
