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Gentoo Media boosts leadership team with two new promotions

Micha Leth Hellerøe has been appointed Chief People Officer, while Dijana Radunovic has been named Senior Director of Sales.

gentoo leadership

Key points:

- Gentoo Media has promoted Micha Leth Hellerøe to Chief People Officer and Dijana Radunovic to Senior Director of Sales

- The appointments follow leadership restructuring and a broader strategic overhaul

- Hellerøe joins the executive team, emphasising the role of organisational culture, while Radunovic will lead global sales strategy across the company's iGaming brands

Gentoo Media has announced the promotion of two veteran employees to senior leadership roles, with Micha Leth Hellerøe becoming Chief People Officer and Dijana Radunovic appointed as Senior Director of Sales.

Both executives have been with the company for a long time and aim to contribute to Gentoo Media's growth initiatives in their new roles.

Commenting on the development, CEO Jonas Warrer stated: “These appointments reflect more than career milestones. They represent the kind of leadership we believe in: thoughtful, values-driven and grounded in a deep understanding of our people, our business and our partners.”

Micha Leth Hellerøe, who joined Gentoo Media in 2017, has played an important role in developing the company's people strategy, including talent development, leadership capability and organisational effectiveness.

Her promotion to Chief People Officer includes elevation to the executive team and will see her focusing on optimising consistency and culture to support long-term expansion.

Dijana Radunovic, on the other hand, brings extensive iGaming experience, having served as General Manager at AskGamblers – one of Gentoo Media's flagship brands. Her background encompasses sales leadership, partner strategy and business growth across multiple markets.

As Senior Director of Sales, Radunovic will oversee global sales strategy and execution, aiming to emphasise long-term value creation and the strengthening of regional partnerships.

These appointments follow more recent organisational changes at Gentoo Media, including the departure of previous C-level executives and the company's separation from its parent organisation.

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