Bragg strengthens partnership with Hard Rock Digital through content deal
Players in New Jersey will be the first to experience the games created by Bragg in this deal.
Key points:
– Bragg Gaming has signed an exclusive content development agreement with Hard Rock Digital
– This will see Bragg create exclusive online casino titles for Hard Rock Bet Casino
Bragg Gaming has signed an agreement with Hard Rock Digital to create a portfolio of exclusive iGaming titles for the online Hard Rock Bet Casino.
The platform already contains titles from Bragg, including its proprietary content from Wild Streak Gaming, Atomic Slot Lab and Indigo Magic.
Although there has been no mention of what genre of casino games to expect, the majority of Bragg’s in-house studios handle slot games.
An interesting exception, Spin Games, specialises in three-reel steppers, table games and keno for the US market.
Garrick Morris, Bragg SVP Commercial US & Canada, said: “We are delighted to announce this new content development agreement with Hard Rock Digital, which reinforces our commitment to this partnership and offers us a new opportunity to showcase our game development expertise while bringing new, game changing, exclusive experiences to Hard Rock Bet Casino’s customers.
“This enhanced partnership highlights our focus on growing our footprint as a key online casino supplier in the US.”
Bragg’s most recent appointment, Scott Milford as its new EVP of Group Content, will no doubt be overseeing parts of the deal as he spearheads new strategy initiatives in the company.
Good to know: The exclusive games will be launched in New Jersey, although there will be opportunities for additional markets in the future
Rich Criado, Hard Rock Digital VP of Casino, said: “We’re excited to strengthen our partnership with Bragg and collaborate with their talented team to create exclusive new experiences for our players.
“These upcoming games are designed to stand out among the over 2,900 titles already available on Hard Rock Bet Casino, and we can’t wait to bring them to our players.”
This is also a similar deal to the one between Bragg Gaming and Caesars, which would allow the operator to create proprietary casino games through its in-house studio using Bragg’s technology.
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