Future Anthem secures New Jersey licence, expands Amplifier AI rollout through GiG integration
The AI provider’s approval marks a key step in its North American strategy, with PlayStar confirmed as its first partner in the state.
Key points:
– Future Anthem receives regulatory approval to operate in New Jersey
– Amplifier AI now available to operators in the state via existing integration with Gaming Innovation Group (GiG)
– PlayStar confirmed as the first New Jersey operator to deploy the solution
Future Anthem has been granted a licence to operate in New Jersey, enabling the AI and data science provider to offer its personalisation platform Amplifier AI to licensed operators across the US state.
The regulatory approval represents a key development in the company’s North American expansion strategy. The firm has confirmed that PlayStar, an existing GiG partner, will be the first operator in the state to integrate Amplifier AI following the licence approval.
Amplifier AI delivers modular personalisation tools that operate across various stages of the player journey.
The platform is designed to support responsible gaming practices through real-time machine learning applications aimed at improving user experience and reducing churn.
Good to know: Amplifier AI was previously rolled out across GiG’s operator network in July 2024, with initial deployments including churn prevention tools for casino verticals
The collaboration allows GiG’s operator clients to access AI-driven personalisation capabilities across both casino and sports betting products.
Leigh Nissim, Future Anthem CEO, commented: “Securing our licence in New Jersey marks a key step forward as we bring Amplifier AI to one of the most dynamic markets in the US. We’re proud to support innovative brands like PlayStar with real-time personalisation that drives better player experiences.”
The announcement follows a period of continued expansion for GiG, which has secured new deals in the UK and Ontario. GiG’s integration with Future Anthem is part of a broader effort to scale AI applications within regulated gaming environments.
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