Highlight Games signs exclusive content deal with Matchroom Sport
New partnership will see virtual and instant win games developed from Matchroom’s sports archive, beginning with PDC Darts.
Key points:
– Highlight Games secures exclusive rights to use Matchroom Sport’s archive footage across multiple gaming formats
– Products to include video virtuals, instant wins, slots, roulette, crash and table games
– Initial focus on PDC Darts; future content to draw from boxing, snooker, pool and other Matchroom events
Highlight Games has announced a new long-term, exclusive agreement with Matchroom Sport to create a range of video gaming products based on the promoter’s sports archive.
Under the agreement, Highlight Games will develop virtual sports, instant win games, slots, roulette variants, crash and table games using footage from across Matchroom’s catalogue.
The product suite will initially focus on PDC Darts content, with future releases to include material from Matchroom’s boxing, snooker, pool, basketball, poker, gymnastics and tenpin bowling archives.
Highlight Games CEO Steven Holmes said: “This exclusive partnership with Matchroom Sport and the legendary Barry and Eddie Hearn is incredibly exciting. The quality and range of the archive they have built across the years is exceptional and I can’t wait to start working with them to build a portfolio of exclusive games.”
Good to know: Highlight Games previously expanded into Poland via a partnership with Fortuna Entertainment Group, distributing Soccerbet products
Matchroom Sport Chairman Eddie Hearn said: “I’m delighted to be welcoming Highlight Games to Matchroom’s team of valued partners. As a global leader in sports promotion and events we are constantly looking for ways to diversify our business and working with the Highlight Team to bring our rich archive of footage to life again in a range of gaming products is a truly exciting proposition.”
Barry Hearn OBE, President of Matchroom Sport, added: “At Matchroom we pride ourselves on our innovative approach to sports and collaborating with Highlight Games to create a range of games that allow fans to relive some of the most unforgettable moments in sports history very much aligns with that vision. From darts and snooker to poker and bowling, our archive is filled with incredible content ready to be explored in Highlight’s video gaming products.”
The agreement follows Highlight’s continued efforts to grow its video virtuals offering in Europe and Africa, with additional sports content and formats scheduled for release throughout 2025.
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