AGS expands content deal with Hard Rock Bet in New Jersey
Hard Rock Cash Lock becomes the second custom-developed title launched through AGS and Hard Rock Bet’s exclusive partnership.
Key points:
– AGS launches Hard Rock Cash Lock exclusively with Hard Rock Bet Casino
– The game follows 2024’s Hard Rockin’ Reels, another branded slot from the same partnership
– The launch supports Hard Rock Bet’s content differentiation strategy in New Jersey
AGS has deepened its partnership with Hard Rock Bet Casino through the release of a new exclusive slot title, Hard Rock Cash Lock, now live for players in New Jersey.
The game is the second bespoke product co-developed by the two companies and follows the 2024 release of Hard Rockin’ Reels, a stepper-style branded game.
The new title is inspired by AGS’ Capital Gains and incorporates mechanics tailored to the Hard Rock Bet brand. It adds to a content library that now includes over 3,000 casino games on the Hard Rock Bet platform, available via mobile and desktop.
Zoe Ebling, VP of Interactive at AGS, said: “Hard Rock Cash Lock continues our successful collaboration with Hard Rock Bet Casino,” adding that bespoke titles can elevate player engagement.”
Rich Criado, VP of Casino at Hard Rock Bet, added: “Hard Rock Cash Lock marks yet another successful bespoke collaboration with AGS and we know our players are going to love the high-energy gameplay and unique bonus features.”
Good to know: Hard Rock Bet was among the first operators in New Jersey to launch a crash-style game earlier this year, adding Take-Off by IGT PlayDigital to its portfolio in April 2025
The custom launch forms part of a broader strategy by Hard Rock Digital to differentiate its content offering amid flat year-on-year market growth in New Jersey’s online casino sector.
Earlier this year, the platform also became the first in the US to integrate Games Global’s Free Spins tool, aimed at boosting engagement through targeted promotions.
Hard Rock Bet operates in multiple regulated US jurisdictions, with New Jersey as one of its most active markets since the state legalised online casino gaming in 2013. The brand continues to invest in custom content and new formats as part of its 2025 digital roadmap.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
