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Bragg Gaming expands US reach with Fanatics Casino partnership

The partnership will see Bragg’s iGaming content rolled out across three key regulated markets: New Jersey, Michigan and Pennsylvania.

fanatics bragg GI

Key points:

- Bragg Gaming’s exclusive content goes live with Fanatics Casino in New Jersey, Michigan and Pennsylvania

- The partnership includes proprietary titles and games from multiple studio partners via Bragg’s RGS platform

Bragg Gaming Group has announced the launch of its online casino content and Remote Gaming Server technology with Fanatics Casino across New Jersey, Michigan and Pennsylvania.

The expansion represents the next step in the company's North American market penetration strategy.

The partnership provides players in these three states access to Bragg's complete content catalogue, including titles from the company's proprietary development studios: Atomic Slot Lab, Wild Streak Gaming and Indigo Magic.

All content is delivered through Bragg's Remote Games Server technology via the Bragg HUB platform.

Additionally, games from Bragg's studio partners will be available across all three regulated markets. These partners include Incredible Technologies, Bluberi, King Show Games and Sega Sammy Creation, with titles such as "Cai Fu Emperor Ways" and "Queenie" featured in the offering.

Good to know: Bragg has also announced future expansions of its partner network, with Boomerang Studios, Four Leaf Gaming and Reflex Gaming set to launch titles on the Bragg RGS platform later this year

Commenting on the development, Matevz Mazij, CEO of Bragg Gaming Group, stated: “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the US.

“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”

Kieron Shaw, Manager of Fanatics Casino Games Content, added: “This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalise on the substantial growth projected for these key markets.

“Bragg's impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”

This partnership follows Bragg's recent content development agreement with Hard Rock Digital, indicating the company's continued focus on boosting its position in the US iGaming market.

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