Key points:
- Don.ro becomes main sponsor of CFR Cluj for the 2025–26 season
- Soft2Bet to support localised fan engagement and responsible gaming campaigns
- Follows Soft2Bet’s recent regulated launches in Greece, Spain and New Jersey
Soft2Bet has announced a new partnership between its Romanian-facing brand Don.ro and Liga 1 football club CFR 1907 Cluj.
The multi-year agreement will see Don.ro become the main sponsor of the club, with its branding displayed on home and away kits, training wear and throughout the Dr Constantin Radulescu stadium.
The partnership begins with the 2025–26 season and will be accompanied by a series of digital and matchday activations.
Cristian Balaj, CFR Cluj President, said: “The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.”
Good to know: Don.ro, launched in 2024, is powered by Soft2Bet’s proprietary MEGA platform, which supports gamified engagement features
While Soft2Bet has developed a number of proprietary engagement tools for the Romanian market, not all features have been activated in the jurisdiction. The company has confirmed that certain products, including social gaming-style interfaces, are not currently in use, following regulatory guidance.
The partnership also includes a jersey giveaway to all season ticket holders and a shared emphasis on responsible play.
A Don.ro representative said: “At Don.ro, we are committed to promoting a safe and balanced entertainment environment.”
Soft2Bet has continued its international expansion throughout 2025. In March, it confirmed a market access agreement with Caesars Entertainment to launch a new brand in New Jersey, marking its first US entry. That followed recent launches in Greece (ElaBet.gr) and a full general gaming licence granted in Spain.
Oksana Tsyhankova, Soft2Bet CMO, said: “Don.ro’s partnership with CFR Cluj embodies this vision, combining a top-performing club with our drive for tailored gamified experiences, product excellence and a passion for performance.”
