Lottery.com rebrands as SEGG Media Corporation

Key points: 

– Company will now trade under the name SEGG Media 

– SEGG hopes to expand further into sports and entertainment 

The newly minted SEGG Media Corporation has attempted to put legal battles and market instability behind it with a total corporate rebrand.

This transformation marks the culmination of an internal restructure and the end of “legacy issues” according to the accompanying statement.

In the past 24 months, SEGG Media has secured a $300m equity line of credit, which alongside the many partnerships announced in recent months, is intended to drive the growth and scalability it has stated is its aim.

Matthew McGahan, Chairman of SEGG, had this to say: “We’re ready to compete with giants, with sharper tech, a youthful fan base and ethical values at the core. To every shareholder who stood with us – thank you. The turnaround is complete. The mission begins now.”

Uniting live streaming of sports with original content under the Sports.com banner is a focus of these changes.

Tim Scoffham, who had been with Lottery.com in a consultancy role since May 2024, made the step up in June 2025 to CEO of its subsidiaries Sports.com Media and Lottery.com International.

Good to know: Christopher Gooding, Independent Director of Lottery.com, recently issued a warning to whoever is behind what he calls: “An orchestrated campaign against Lottery.” A statement in June says the company is nearing legal proof of a ‘short and distort’ campaign

Sports.com has already seen heightened brand reach with the sponsorship of Louis Foster’s car in the 2025 Indy 500 – a move that McGahan, then CEO of Sports.com and Lottery.com called: “A signal of intent.”

The strategic architecture of the conglomerate moving forward is characterised as being divisible into sports, entertainment and lottery, with the company statement suggesting the introduction of fashion and lifestyle verticals are still to come.

It seems that Lottery.com will remain a key part of the domestic and global operations alongside the brands Tinbu and WinTogether, while no longer representing the overarching brand identity.

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Rory Calland

Journalist

Rory Calland is a journalist and Staff Writer at Gambling Insider, having joined the publication in June 2025. Based in the United Kingdom, he covers breaking news, industry developments and market trends across the global gambling and iGaming sectors.

At Gambling Insider, Rory reports on key commercial, regulatory and financial stories affecting operators, suppliers and stakeholders, producing timely analysis and exclusive coverage for the brand’s professional B2B audience. He has also showcased his reporting on notable industry developments such as major funding rounds, regulatory movements and market expansion.

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