SG Content Hub goes live with DC Lottery
Scientific Games launches content aggregation platform for digital iLottery expansion in Washington, DC.
Key points:
– Scientific Games launches SG Content Hub in DC, offering over 250 eInstant titles and licensed games
– The rollout builds on the company’s longstanding relationship with the DC Lottery, which began in 1982
– New games such as Mayhem Madness now live, additional titles set to follow later this year
Scientific Games has expanded its digital lottery operations with the launch of its SG Content Hub in Washington, DC.
The platform provides players with access to a broad portfolio of eInstant games, including more than 250 titles from SG Studios and other third-party developers.
The launch marks a continuation of Scientific Games’ decades-long partnership with the DC Lottery, dating back to the Lottery’s formation in 1982.
SG Content Hub introduces DC players to a growing catalogue of online games, beginning with Mayhem Madness and followed by Candy Coated Cash and Witchy Wins later in the year.
Randy Burnside, Executive Director of the DC Lottery, said: “The DC Lottery is thrilled to offer our players a wide selection of new and exciting games through the SG Content Hub. We are building on our success with DC Scratchers from Scientific Games and the company’s deep understanding of lottery players and the entertainment experience.”
Good to know: Scientific Games provides digital and retail lottery solutions to 150 lotteries in 50 countries, including 30 iLottery markets
The SG Content Hub operates in tandem with the DC Lottery’s existing systems and was developed to support the expansion of digital channels. It follows Scientific Games’ recent introduction of GameChoice, an AI-powered recommendation engine for self-service terminals, which recorded $9.8m in retail sales during its first month.
Scientific Games has outlined digital channel development as a core growth area in the US market, having added new partnerships across Florida, New Mexico and Puerto Rico in recent quarters.
Matt Lynch, President of Digital at Scientific Games, said: “We are excited to bring our global expertise, content and technology to the DC Lottery with an evolutionary content aggregator developed to offer players an exciting portfolio of iLottery games, with the agility to adapt to play preferences and market trends.”
The company was recently awarded a supplier licence in the UAE to support local lottery operations and continues to invest in data-driven platforms and personalised digital tools.
SG Content Hub is expected to feature further game launches and enhancements in the coming months.
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