ComeOn Group strengthens Danish football ties through new club partnerships
The partnership runs under the brand’s global sponsorship strategy, combining community engagement with its proprietary sports betting technology.
Key points:
– Partnerships were signed with AC Horsens, HB Koge and newly promoted FC Fredericia.
– “ComeOn! Moments” initiative aims to connect fans, athletes and communities through football.
– Upcoming regional activations and fan campaigns will integrate live sports with betting technology.
ComeOn Group has signed a partnership with three local football clubs in Denmark, following its global sponsorship strategy.
Through its “ComeOn! Moments” initiative, which aims to connect fans, athletes and communities through football, the brand has signed agreements with three Danish clubs: AC Horsens, HB Koge and, most recently, FC Fredericia, which recently celebrated a milestone by earning promotion to the Danish Superliga, the country’s top football division.
Efi Peleg, COO at ComeOn Group, said: “Football has an unmatched ability to inspire, unite and create unforgettable memories. With our new sponsorship strategy, we want to put those raw, emotional “ComeOn! Moments” at the heart of everything we do, whether it’s the eruption of a home crowd after a decisive goal or the quiet intensity just before a game-changing play.
“This is more than just branding on a shirt; it’s about building lasting partnerships that energise fans and communities. We are especially proud to expand our footprint in Denmark by supporting ambitious clubs like FC Horsens, HB Køge and newly promoted FC Fredericia. Their stories embody the passion, perseverance and excitement that define why we love Football.”
Good to know: Denmark has recently published new updates to its guidance on the duty of disclosure and sales promotions.
The new global sponsorship strategy is a key part of ComeOn!’s brand development, closely connected to the Group’s proprietary sports betting platform.
The Group plans to introduce regional activations, fan engagement campaigns and new partnerships in the coming months, aiming to combine community involvement, sports events and betting technology.
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