Kambi secures long-term sportsbook deal with RedCap for Central America rollout
Betpro and Starplay to go live in El Salvador and Panama, with further market expansion under consideration.
Key points:
– Kambi signs multi-year agreement with Latin American operator RedCap
– Betpro and Starplay to integrate Kambi’s sportsbook in El Salvador and Panama
– Deal includes provision for future retail and regional expansion
Kambi Group has signed a long-term agreement with Latin American operator RedCap, which will see its sportsbook technology deployed across RedCap’s Betpro and Starplay brands in El Salvador and Panama.
The deal will see RedCap replace its current sportsbook provider with Kambi’s Turnkey Sportsbook, which will be integrated into RedCap’s in-house player account management platform.
The agreement covers online betting initially, with future options for retail services and entry into additional markets.
Kambi CEO Werner Becher said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace its existing provider, RedCap has shown clear confidence in our technology and ability to support scalable growth.”
RedCap, which operates under a multi-brand model, plans to leverage Kambi’s technology alongside its own technical and operational expertise to increase competitiveness in regulated markets.
Good to know: The rollout in El Salvador and Panama is part of a broader regional strategy, though specific timelines for additional jurisdictions have not yet been confirmed
Oscar Henao, CEO of RedCap, said: “This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels.”
Kambi recently extended its long-term partnership with LeoVegas until 2027, also granting the operator access to its Odds Feed+ solution.
Kambi has made several moves to consolidate its position in Latin America and other regulated markets, with recent partnership renewals also including Jacks.nl in the Netherlands. In its latest Q1 results, the company reported revenue of €41.5m ($48.5m), a 4% decline year-on-year.
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