Brazil: ANJL hits back at advertising lawsuit
The National Association of Games and Lotteries (ANJL) has released its response to the lawsuit, alleging that it has insufficient responsible gambling measures in place.
Key points:
– ANJL has sent an impassioned retort to the lawsuit raised against 43 operators in Brazil
– The lawsuit suggests operators aren’t doing enough to combat gambling harms through advertising
– The national association has rejected the premise and claims that the regulated market is doing enough
The National Association of Games and Lotteries (ANJL) has hit back at the lawsuit recently initiated against 43 betting companies in Brazil.
BR300m ($53.9m) is how much the Rio de Janeiro Public Defender’s Officer (DPRJ) is seeking from operators in collective moral damages for insufficient safe gambling measures and allegedly deceptive advertising, though the ANJL has now claimed that the action is unfounded.
In a statement, the association suggests that the legal course taken by the DPRJ ignores the work already being done by the regulated sector to ensure responsible advertising within the sector.
The suit makes a number of suggestions as to how the industry should clean up its act when it comes to advertising, and it claims that phrases like “bet responsibly” are cursory nods to player protection and shift the responsibility onto consumers.
According to the industry response, there are existing regulations already implemented by all of the legitimate operators in the Brazilian market and these have been in part created as well as implemented by the named operators.
Good to know: The ANJL has already been involved in a conflict in July having only recently withdrawn its own lawsuit with the Association of Supermarkets
The list of gambling firms listed in the lawsuit includes many of the market’s most recognisable names: bet365, Betfair and Betano to name a few.
They are said, by the ANJL, to have helped draft Annex “X” of the Brazilian Advertising Self-Regulation Code, launched in 2024 by Conar.
This document is said to establish clear rules for betting advertising, which are being followed, and the ANJL rejects what it feels is a mischaracterisation of the regulated market as being interchangeable with the illegal arena. The ANJL concludes: “Act in the proceedings to ensure that the distinction between legal and illegal is not erased by rhetoric disconnected from reality.”
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